Europe boasts a vast and varied gastronomic heritage: the typical European products are synonymous with excellence and quality. It often happens, however, that these foods are subject to imitations and that qualitatively different products from the originals arrive on consumers’ tables.
Therefore, the geographical indications are aimed at protecting agri-food products and safeguarding their production methods, providing consumers with clear information on their characteristics. In this regard, the European Union intends to protect the names of specific products, promoting their uniqueness linked to their geographical origin and fair and constant uses over time.
Product names can be granted a ‘geographical indication’ (GI) if they have a specific link to the place where they are made. The GI recognition enables consumers to trust and distinguish quality products while also helping producers to market their products better.
Label recognition by the European Commission only happens after a long technical and administrative process. Controls and investigations continue even after the attribution of the denomination through the control activity of the certification bodies and the supervisory activity of the protection consortia.