The project aims to reinforce awareness of Provolone Valpadana PDO, a product with a European quality label. Its characteristics and its competitive advantages will be highlighted through immediate and engaging communication. The multi-channel strategy will include the use of various paper and web tools, as well as the organization of innovative and experiential events aimed at consumers.
The campaign will also involve traditional media (newspapers, magazines, television and radio), which continue to have a leading role in Italy, as well as the web channels of the same newspapers, which are followed more by younger targets. The collaboration with some influencers in the agri-food sector will allow the online community of the campaign to be further expanded and generate content with a high engagement rate.